install wine

To try to run Quicken on Linux you must install Wine package first... see the next answer to install it...

But i suggest you some valid alternative...

Here some grouped answer about Quicken Linux alternative (suggested):

https://answers.edge.launchpad.net/ubuntu/+source/gnucash
https://answers.edge.launchpad.net/ubuntu/+source/kmymoney2

and related to quicken...
https://edge.launchpad.net/+search?field.text=quicken

Hope this helps

Linux does not natively run any windows exe files.
In order to run windows files you will have to run them with a compatibility layer called Wine.

http://www.winehq.org/

To install wine in Ubuntu

Please first enable the universe repository:

Open System → Administration → Software sources → [ Tab Ubuntu software ]
enable "Community Maintained open source software (universe)"
Close and confirm the repository reload.

Then open a Terminal from the menu Applications → Accessories → Terminal and type:

sudo aptitude update
sudo aptitude install wine

give your user password when requested, you don't see nothing when you type it, then press enter.

Then there are a lot of howto on the net:
http://www.simplehelp.net/2007/05/18/how-to-install-windows-programs-in-linux-using-wine/
http://www.psychocats.net/ubuntu/wine
https://help.ubuntu.com/community/Wine

Hope this helps

Select Applications>Add/Remove. Make sure that the option "All Available Applications" is selected. Search for Wine by typing "wine" in the search box, mark Wine on the list for installation and confirm. Wait a few minutes and done.