PyInstaller Problems

I'm trying to get PyInstaller to work so I can generate .exe files for my Windows friends who don't have Python. It's installed (I think), as it generates the .spec file and after that an executable file. But when I run the executable (as a ./ command) it gives an error about no module called archive. If I try to run it in Wine it gives me a Bad EXE error.

Is there a simple hello.py walk-through-specific example out there? Because apparently I can't follow the documentation, or something else is wrong.