How do I build showeq without gnupg signing?

Instead of walking people through the whole gnupg thing when the below error shows up on a build:

Now signing changes and any dsc files...
signfile showeq_5.13.0.0-0ubuntu1.dsc Robert J. Tanner <e-mail not pasted>
gpg: skipped "Robert J. Tanner <e-mail not pasted>": secret key not available
gpg: [stdin]: clearsign failed: secret key not available
debsign: gpg error occurred! Aborting....
debuild: fatal error at line 1174:
running debsign failed

For personal/private builds just show people how to build things without gnupg signing the source and changes.