primera lx810 printer

I am using Inkscape to create labels of various sizes for my cosmetic products which will be printed on roll label stock using a Primera brand LX810 model printer. For the record, I used NiceLabel in the past but the graphics are too limited so I want to use Inkscape.

 I have the printer's preference set to landscape. The first label I created in inkscape is 4" wide x 3" high with text reading from left to right. I set the Inkscape document properties as such (4" W x 3" H landscape). The roll label stock has a width of 3" and a height of 4". When I send the label to the printer, it rotates 90 degree clockwise and prints within the labels boundaries without any issues.

Now I am trying to create a band style label which is 1" high by 7" long. The roll label stock in the primera printer has the same orientation (for the record there is 0.125" between each label on the rolls). So, in this instance, the graphics on the label in Inkscape have the same orientatin as the label stock. I currently have both the printer's preference and Inkscapes document properties set to landscape. In all instances, the bottom left corner of the rectangular graphic area in Inkscape is at the O x,y coordinate. I can not get the graphics to print on the label. No matter what settings I choose, it rotates 90 degrees and prints up the roll of labels instead of on the 1" by 7" label media on the roll. If I choose a different page size, (I picked 7.2 x 8.5) it 'may' not rotate it, but it picks a random point on the label to start printing and the graphics run off the end of the label onto the printer's roller.

I am totally lost. I have tried everything logical to get this to print working with the stated settings. I have even tried saving the graphics, improting them into my NiceLabel program, which I can get to print at the right oreintation but the label resolution is grainy and the color changes.