New Graphite Installation, empty SECRET_KEY - can't configure

Just installed Graphite on a new system, used pip to install Django. The current Django version is 1.5.

When I try to set up the web app, running manage.py fails:

python manage.py syncdb
/usr/lib/python2.6/site-packages/django/core/management/__init__.py:465: DeprecationWarning: The 'execute_manager' function is deprecated, you likely need to update your 'manage.py'; please see the Django 1.4 release notes (https://docs.djangoproject.com/en/dev/releases/1.4/).
  DeprecationWarning)
/usr/lib/python2.6/site-packages/django/core/management/__init__.py:409: DeprecationWarning: The 'setup_environ' function is deprecated, you likely need to update your 'manage.py'; please see the Django 1.4 release notes (https://docs.djangoproject.com/en/dev/releases/1.4/).
  DeprecationWarning)
Traceback (most recent call last):
  File "manage.py", line 11, in <module>
    execute_manager(settings)
  File "/usr/lib/python2.6/site-packages/django/core/management/__init__.py", line 469, in execute_manager
    utility.execute()
  File "/usr/lib/python2.6/site-packages/django/core/management/__init__.py", line 392, in execute
    self.fetch_command(subcommand).run_from_argv(self.argv)
  File "/usr/lib/python2.6/site-packages/django/core/management/__init__.py", line 272, in fetch_command
    klass = load_command_class(app_name, subcommand)
  File "/usr/lib/python2.6/site-packages/django/core/management/__init__.py", line 77, in load_command_class
    module = import_module('%s.management.commands.%s' % (app_name, name))
  File "/usr/lib/python2.6/site-packages/django/utils/importlib.py", line 35, in import_module
    __import__(name)
  File "/usr/lib/python2.6/site-packages/django/core/management/commands/syncdb.py", line 8, in <module>
    from django.core.management.sql import custom_sql_for_model, emit_post_sync_signal
  File "/usr/lib/python2.6/site-packages/django/core/management/sql.py", line 9, in <module>
    from django.db import models
  File "/usr/lib/python2.6/site-packages/django/db/__init__.py", line 11, in <module>
    if settings.DATABASES and DEFAULT_DB_ALIAS not in settings.DATABASES:
  File "/usr/lib/python2.6/site-packages/django/conf/__init__.py", line 52, in __getattr__
    self._setup(name)
  File "/usr/lib/python2.6/site-packages/django/conf/__init__.py", line 47, in _setup
    self._wrapped = Settings(settings_module)
  File "/usr/lib/python2.6/site-packages/django/conf/__init__.py", line 150, in __init__
    raise ImproperlyConfigured("The SECRET_KEY setting must not be empty.")
django.core.exceptions.ImproperlyConfigured: The SECRET_KEY setting must not be empty.

This is on a RHEL 6 64 bit system, Python 2.6.6.

What is wrong?

Thanks!